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Behavioral finance challenges traditional economic theory from "summary" of Irrational Exuberance by Robert J. Shiller

Traditional economic theory assumes that individuals always act rationally, making decisions based on all available information to maximize their own utility. This theory forms the foundation of modern finance, guiding how markets are expected to operate and how investors are assumed to behave. However, behavioral finance presents a challenge to this traditional view, suggesting that human behavior is often influenced by cognitive biases and emotions that can lead to irrational decision-making. The concept of behavioral finance highlights the fact that individuals do not always make choices in their best interest, as assumed by traditional economic theory. Instead, people may be swayed by factors such as herd mentality, overconfidence, or fear, leading them to deviate from rational decision-making. These behavioral biases can have a significant impact on financial markets, causing prices to stray from their fundamental values and creating opportunities for mispricing and speculati...
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    Irrational Exuberance

    Robert J. Shiller

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