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Effort reduction should be a core focus in customer service from "summary" of The Effortless Experience by Matthew Dixon,Nick Toman,Rick DeLisi

Effort reduction is crucial in customer service. Customers value simplicity and ease of interaction when they reach out for support. When businesses focus on reducing customer effort, they are more likely to foster loyalty and satisfaction. This is because customers remember the ease of doing business with a company, and are more likely to return for future purchases. Effort reduction can take many forms in customer service. For example, providing clear and concise information can help customers resolve their issues quickly. Additionally, streamlining processes and eliminating unnecessary steps can...
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    The Effortless Experience

    Matthew Dixon

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