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Systems create a consistent customer experience that leads to loyalty from "summary" of The E-myth Revisited by Michael E. Gerber

In the business world, consistency is key. Consistency in your products, services, and overall customer experience can make or break your success. This is where systems come into play. By creating and implementing systems within your business, you can ensure that every customer interaction is consistent and of high quality. When your customers know what to expect from you every time they interact with your business, they will start to trust you. And trust is the foundation of loyalty. Customers who trust your business are more likely to return again and again, and even recommend you to others. This loyalty is what every business owner dreams of, and it all starts with creating systems that deliver a consistent customer experience. Systems help you streamline your processes and elimi...
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    The E-myth Revisited

    Michael E. Gerber

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