Summary of The E-myth Revisited

The E-myth Revisited is a book written by Michael Gerber that focuses on the importance of small business owners, especially those in the new economy, understanding the skills necessary to build and maintain a successful business. Through this book, Gerber explains the “E myth” – the idea that most small business owners fail because they never learn the skills necessary to operate a viable business, like the systematization of their production. He outlines strategies small business owners can use to create a successful business, such as creating a business plan, learning how to systematize their processes, and creating a viable team. Additionally, Gerber covers the adaptations necessary to stay ahead in a fast-changing economy, such as marketing and customer service. Overall, The E-myth Revisited provides an important roadmap for small business owners looking to achieve success and keep up with evolving economic trends.