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Focus on working on your business, not in it from "summary" of The E-Myth Enterprise by Michael E. Gerber

To build a successful enterprise, it is crucial to understand the distinction between working on your business and working in it. Too often, entrepreneurs get caught up in the day-to-day operations of their business, losing sight of the bigger picture. This can lead to a lack of strategic planning and long-term growth. When you focus on working in your business, you are consumed by the daily tasks and responsibilities that need to be completed. You become a slave to your business, constantly putting out fires and dealing with urgent issues. While these tasks are necessary, they should not be the sole focus of your attention. On the other hand, working on your business involves stepping back and looking at the business as a whole. It requires you to think strategically about how to grow and improve your enterprise. This means creating systems and processes that allow your business to run smoothly without your constant supervision. By focusing on working on your business, you can identify areas for improvement and implement changes that will lead to long-term success. This mindset allows you to be proactive rather than reactive, setting goals and developing a clear plan for achieving them.
  1. The key to building a successful enterprise is finding a balance between working in your business and working on it. By delegating tasks and creating systems that allow your business to operate efficiently, you can free up your time to focus on strategic growth and development. This shift in mindset is essential for any entrepreneur looking to take their business to the next level.
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The E-Myth Enterprise

Michael E. Gerber

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