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Breeding for appearance has led to flavorless produce from "summary" of The Dorito Effect by Mark Schatzker

In the pursuit of perfect-looking fruits and vegetables, flavor has taken a backseat. This quest for flawless appearance has resulted in produce that lacks the rich, complex flavors that were once abundant in our food. The imbalance between appearance and taste is a direct result of selective breeding practices that prioritize visual appeal over flavor. Through careful selection of certain genetic traits, breeders have created fruits and vegetables that are uniform in size, shape, and color. While this may make for an aesthetically pleasing product, it often comes at the cost of taste. The genetic modifications made to enhance appearance have inadvertently diminished the natural flavors that were once characteristic of these foods. As a society, we have become accustomed to priorit...
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    The Dorito Effect

    Mark Schatzker

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