The Dip is the difficult period between starting and success from "summary" of The Dip by Seth Godin
The Dip is a natural and inevitable occurrence that happens in almost any undertaking. It is that tough period between the start of a new venture and the achievement of success. The Dip is where most people give up because it feels like things are not progressing, and the effort required seems overwhelming. It is a challenging time when doubts and uncertainties start to creep in, and the initial excitement begins to fade. During The Dip, it may seem like you are stuck in a rut, making little to no progress towards your goal. This is the point where many individuals question whether their efforts are worth it and start to consider quitting. However, what sets apart those who succeed from those who do not is their ability to push through The Dip. It is the perseverance and determination to keep going, even when things get tough, that ultimately leads to success.
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