Summary of The Dip

The Dip by Seth Godin is a brief and insolent guide to help entrepreneurs identify when to quit, when to stick, and when to pivot. It identifies the three types of "dips" that every entrepreneur must face—the Dip of Sacrifice, the Dip of Skill, and the Dip of Market Opportunity—and provides helpful advice on how to determine when each should be taken on, how deep it will be, and best practices for navigating it. Through examples of successful companies that have successfully navigated the dips, as well as lessons from those that didn't make it, Godin offers a clear and actionable guide to success for entrepreneurs. The Dip offers unconventional yet invaluable advice to leaders determined to make their mark.