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Nonverbal communication plays a big role in charisma from "summary" of The Charisma Myth by Olivia Fox Cabane

Nonverbal communication is the unsung hero of charisma. While most people focus on what they say, it's how they say it that really matters. Your body language, facial expressions, and tone of voice can speak volumes without you ever having to utter a single word. These nonverbal cues have the power to shape how others perceive you and can be the deciding factor in whether or not you come across as charismatic. When it comes to nonverbal communication, the key is authenticity. People are highly attuned to incongruences between what you say and how you say it. If your body language doesn't match your words, you'll come across as inauthentic and lose the trust and respect of those around you. Genuine charisma stems from a place of sincerity and self-assuredness, and this should be reflected in all aspects of your nonverbal communication. One of the most important components of nonverbal communication is eye contact. Maintaining strong eye contact signals confidence and engagement, while avoiding eye contact can make you appear disinterested or insincere. By making a conscious effort to hold someone's gaze and really liste...
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    The Charisma Myth

    Olivia Fox Cabane

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