Introduction to the principles of graphic design from "summary" of The Big Book of Graphic Design by Roger Walton
Graphic design is a complex and multifaceted discipline that requires a deep understanding of various principles to create effective and visually appealing designs. These principles serve as the foundation for all graphic design work, guiding designers in making decisions about layout, typography, color, and other design elements. Simplicity is a key principle in graphic design, emphasizing the importance of clear and straightforward communication. By simplifying complex ideas and visual elements, designers can ensure that their message is easily understood by the audience. This principle also extends to the use of white space, which helps to create a sense of balance and harmony in a design. Clarity and coherence are essential in graphic design, as they help to ensure that the intended message is conveyed accurately and effectively. Designers must carefully consider the placement of text and images, as well as the overall layout of a design, to create a cohesive and visually appealing piece. Logical sequencing is another important principle in graphic design, as it helps to guide ...
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