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Avoid the decoy effect from "summary" of The Art of Thinking Clearly by Rolf Dobelli
The decoy effect is a cunning little trick that marketers often use to manipulate our choices. Imagine you're in a store, trying to decide between two similar products. Suddenly, a third option appears - one that is slightly inferior but has been cleverly designed to make one of the other options seem more attractive in comparison. This seemingly irrelevant choice, known as the decoy, influences your decision-making process without you even realizing it. The decoy effect preys on our tendency to compare options when making a decision. By introducing a third, less appealing choice, marketers can steer us towards the option they want us to choose. This is because our brains struggle to evaluate options in isolation and instead rely on comparisons to make judgments. The decoy effect exploits this cognitive bias by framing one option as the most attractive simply by making it look better than the dec...
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