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Use hashtags strategically from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
Hashtags are a powerful tool in the world of social media. They can help your posts reach a wider audience and increase engagement. But using hashtags indiscriminately can do more harm than good. It's important to use hashtags strategically to maximize their impact. When choosing hashtags for your posts, think about your target audience and what they might be searching for. Consider using trending hashtags that are relevant to your content, as this can help increase visibility. But be cautious of jumping on every trending hashtag bandwagon - it's essential to ensure that the hashtags you use are actually relevant to your post. It's also a good idea to create your own branded hashtags to help build brand awareness and encourage user-generated content. These hashtags can help distinguish your brand from others and create a sense of community among your followers. Another important aspect of using hashtags strategically is to keep them concise and relevant. Avoid using long, complicated hashtags that are difficult to read and remember. Instead, opt for short and catchy hashtags that are easy to understand and use. Don't overload your posts with hashtags - this can make your content look spammy and unprofessional. Instead, aim for a balance of a few relevant hashtags that can help categorize your content and reach your target audience.- Hashtags can be a valuable tool in your social media strategy when used strategically. By considering your target audience, using trending and branded hashtags, keeping them concise and relevant, and avoiding overloading your posts, you can maximize the impact of hashtags on your social media presence.
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