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Provide value to your followers from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

The key to success on social media is providing value to your followers. This means offering something of worth to them, whether it's useful information, entertainment, inspiration, or a sense of community. When you provide value, you are giving your followers a reason to engage with your content, share it with others, and keep coming back for more. This can help you build a loyal following and establish yourself as a trusted authority in your niche. There are many ways to provide value to your followers on social...
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    The Art of Social Media

    Guy Kawasaki

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