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Monitor your competitors' social media strategies from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
To succeed in the world of social media, you must keep a watchful eye on what your competitors are doing. This means monitoring their social media strategies closely to identify what is working for them and what is not. By staying informed about their activities, you can gain valuable insights that can help you improve your own social media efforts. One way to monitor your competitors' social media strategies is by following them on various social media platforms. Pay attention to the type of content they are posting, how often they are posting, and how their audience is engaging with their posts. This information can give you a better understanding of what resonates with their audience and help you tailor your own content to be more effective. In addition to following your competitors on social media, you can also use tools to track their social media activity more systematically. There are numerous tools available that can help you monitor your competitors' social media presence, from tracking their follower count and engagement metrics to analyzing the performance of their posts. By keeping a close eye on your competitors' social media strategies, you can stay ahead of the curve and ensure that your own social media efforts are competitive and effective. Remember, the key is not just to copy what your competitors are doing, but to learn from their successes and failures to inform your own strategy. Stay informed, stay engaged, and stay ahead of the competition in the ever-evolving world of social media.
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