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Engage with your audience regularly from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

Engaging with your audience regularly is a crucial component of social media success. This means consistently interacting with your followers, responding to their comments, and actively seeking out new ways to connect with them. By engaging with your audience on a regular basis, you are building stronger relationships and creating a sense of community around your brand. One effective way to engage with your audience is by asking questions. This encourages your followers to participate in the conversation and share their thoughts and opinions. It also shows that you value their input and are interested in what they have to say. Additionally, responding to comments and messages in a timely manner demonstrates that you are actively listening and engaging with your aud...
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    The Art of Social Media

    Guy Kawasaki

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