Create shareable and interactive content from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
The key to success in social media is creating content that people want to share. Think about what would make you stop scrolling through your news feed and hit the "share" button. It could be something funny, inspiring, informative, or thought-provoking. Whatever it is, make sure your content elicits an emotional response from your audience - this is what will prompt them to share it with their followers.
Another important aspect of creating shareable content is making it interactive. This means engaging your audience in a way that encourages them to not only consume your content but also participate in it. This could involve asking questions, running polls, hosting contests, or encouraging user-generated content. The more you can involve your audience in the creation and sharing of your content, the more likely they are to spread the word.
When creating interactive content, remember to keep it simple...
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