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Create shareable and interactive content from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick
The key to success in social media is creating content that people want to share. Think about what would make you stop scrolling through your news feed and hit the "share" button. It could be something funny, inspiring, informative, or thought-provoking. Whatever it is, make sure your content elicits an emotional response from your audience - this is what will prompt them to share it with their followers. Another important aspect of creating shareable content is making it interactive. This means engaging your audience in a way that encourages them to not only consume your content but also participate in it. This could involve asking questions, running polls, hosting contests, or encouraging user-generated content. The more you can involve your audience in the creation and sharing of your content, the more likely they are to spread the word. When creating interactive content, remember to keep it simple and easy to engage with. People are more likely to interact with content that is straightforward and doesn't require a lot of effort on their part. Make it easy for your audience to like, comment, share, or otherwise engage with your content with just a few clicks or taps. Consistency is also key when it comes to creating shareable and interactive content. Your audience should know what to expect from you and your brand, so make sure your content is consistent in tone, style, and quality. This will help build trust with your audience and keep them coming back for more. By focusing on creating content that is shareable and interactive, you can increase your reach and engagement on social media. Remember to keep it simple, engage your audience, and stay consistent in your approach. With these strategies in mind, you'll be well on your way to creating content that gets noticed and shared across the web.
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