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Be consistent in your posting schedule from "summary" of The Art of Social Media by Guy Kawasaki,Peg Fitzpatrick

Posting consistently is key to maintaining a strong presence on social media. Your followers will come to expect your updates at certain times, so it's important to deliver on a regular basis. This not only keeps your audience engaged but also helps to build trust and credibility with them. When you are consistent in your posting schedule, you are showing your followers that you are reliable and dependable. They will know that they can count on you to provide them with valuable content on a regular basis. This will help to keep them coming back for more and will also encourage them to share your posts with their own followers. Consistency in posting also helps to keep you at the top of your followers' feeds. Social media algorithms prioritize accounts that post regularly, so by sticking to a consistent schedule, you are more likely to have your content seen by a larger audience. This can help to increase your visibility and reach on social media platforms. In addition to keeping your followers engaged and increasing your visibility, consistency in posting also helps to establish your brand. By sticking to a regular schedule, you are reinforcing your brand identity and making it easier for followers to recognize and remember you. This can help to strengthen your brand image and make you more memorable to your audience.
  1. Being consistent in your posting schedule is essential for maintaining a strong presence on social media. It helps to keep your followers engaged, builds trust and credibility, increases visibility, and strengthens your brand. By making a commitment to post regularly, you can reap the benefits of a strong social media presence and connect with your audience in a meaningful way.
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The Art of Social Media

Guy Kawasaki

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