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Too many choices can be overwhelming from "summary" of The Art of Choosing by Sheena Iyengar

When faced with a multitude of options, we may believe that having more choices will lead to better outcomes. However, research has shown that this is not always the case. In fact, having too many choices can lead to decision fatigue and a feeling of being overwhelmed. This phenomenon, known as choice overload, can actually hinder our ability to make a decision and can leave us feeling dissatisfied with our choice. One reason for this is that when we are presented with numerous options, we often struggle to evaluate each one and compare them effectively. This can lead to a sense of confusion and indecision, making it harder for us to choose the best option. Additionally, the sheer number of choices can be paralyzing, cau...
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    The Art of Choosing

    Sheena Iyengar

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