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Too many choices can be overwhelming from "summary" of The Art of Choosing by Sheena Iyengar

When faced with a multitude of options, we may believe that having more choices will lead to better outcomes. However, research has shown that this is not always the case. In fact, having too many choices can lead to decision fatigue and a feeling of being overwhelmed. This phenomenon, known as choice overload, can actually hinder our ability to make a decision and can leave us feeling dissatisfied with our choice. One reason for this is that when we are presented with numerous options, we often struggle to evaluate each one and compare them effectively. This can lead to a sense of confusion and indecision, making it harder for us to choose the best option. Additionally, the sheer number of choices can be paralyzing, causing us to second-guess ourselves and worry that we may be making the wrong decision. Furthermore, having too many choices can also increase our expectations for the outcome. We may believe that with so many options available, there must be one that is perfect for us. However, this mindset can set us up for disappointment, as we may never find a choice that meets all of our criteria. In her book 'The Art of Choosing', Sheena Iyengar delves into the complexities of decision-making and explores how the abundance of choices in today's world can impact our lives. Through a series of experiments and real-life examples, she demonstrates that while choice is a powerful tool, too much of it can be detrimental to our well-being.
  1. Iyengar suggests that in order to navigate the overwhelming array of choices that we face on a daily basis, we must learn to simplify our decision-making process. By focusing on what truly matters to us and setting clear priorities, we can avoid the pitfalls of choice overload and make decisions that align with our values and goals.
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The Art of Choosing

Sheena Iyengar

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