The context in which choices are made can impact the decision from "summary" of The Art of Choosing by Sheena Iyengar
In the world of decision-making, the environment in which choices are presented plays a crucial role in shaping our decisions. The context in which choices are made can significantly impact the decisions we ultimately make. Our choices are not made in isolation, but rather are influenced by a variety of factors that surround us.
The context in which a decision is made can provide important cues and signals that guide our choices. These cues can range from subtle to overt, shaping our preferences and leading us towards certain options over others. For example, the way choices are framed or presented can have a significant impact on which option we ultimately choose. A small change in how a decision is presented can lead to vastly different outcomes.
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