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Timing is important when delivering an apology from "summary" of The Apology Impulse by Cary Cooper,Sean O'Meara

Timing plays a crucial role in the effectiveness of an apology. It is not just about saying sorry; it is about saying sorry at the right time. When delivering an apology, the timing can significantly impact the outcome and reception of the apology. Apologizing too soon can come across as insincere or rushed. It may give the impression that the apologizer is more concerned with getting the apology over with rather than truly understanding the impact of their actions. On the other hand, apologizing too late can make the recipient feel neglected or unimportant. It may seem like the apologizer only apologized because they were pressured to do so or because they realized they were in the wrong. Finding the right timing for an apology requires a delicate balance. It involves understanding the emotions and perspectives of both parties involved. ...
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    The Apology Impulse

    Cary Cooper

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