Invest in marketing and advertising to reach a wider audience and attract new customers from "summary" of Side Hustle by Chris Guillebeau
When it comes to growing your side hustle, one of the most important things you can do is invest in marketing and advertising. This is how you reach a wider audience and attract new customers to your business. Without marketing and advertising, it's like trying to drive a car without any gas in the tank - you're not going to get very far. Marketing and advertising are essential tools for getting the word out about your side hustle. Whether you're selling a product or offering a service, you need to let people know that you exist. This is where marketing and advertising come in. By promoting your side hustle through various channels, such as social media, email campaigns, or even traditional advertising methods, you can reach potential customers who may not have otherwise heard about you. Investing in marketing and advertising requires a financial commitment, but it's a worthwhile investment in the long run. Think of it as planting seeds in a garden - the m...
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