Incorporate elements of surprise to captivate your audience from "summary" of Tell to win by Peter Guber
To truly captivate your audience, you must keep them on their toes, make them sit up and take notice. One way to achieve this is by incorporating elements of surprise into your storytelling. Surprise is like a jolt of electricity that grabs hold of people's attention and keeps it. It can be a sudden twist in the plot, an unexpected revelation, or a shocking statement. Surprise serves to disrupt the expected narrative flow, creating a sense of anticipation and suspense. It causes the audience to lean in, eager to see what will happen next. By introducing unexpected elements into your storytelling, you can keep your audience engaged and involved in the story you are telling. Surprise can come in many forms, from a surprising anecdote to a startling fact. It c...
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