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Using social proof can be convincing from "summary" of Técnicas de Persuasão by Adenilson Giovanini
Social proof is a powerful tool in persuasion. When individuals see that others are engaging in a certain behavior or belief, they are more likely to follow suit. This is because people tend to look to others for guidance on how to behave in certain situations. If a person sees that a large number of individuals are endorsing a particular product or idea, they are more likely to believe that it is valid and credible. Using social proof can be convincing because it taps into the psychological principle of conformity. People have a natural tendency to conform to the actions and opinions of others, especially when they are uncertain about what to do. By showcasing the approval and acceptance of a particular product or idea by a large group of people, individuals are more inclined to trust and adopt that same viewpoint. In addition to conformity, social proof also plays on the...
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