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Focusing on benefits is persuasive from "summary" of Técnicas de Persuasão by Adenilson Giovanini

When it comes to persuasion, one of the most effective approaches is to focus on the benefits that your proposition can bring to the other person. By highlighting how they stand to gain from saying yes to your request or agreeing with your point of view, you are more likely to sway them in your favor. This is because people are naturally drawn to things that can improve their lives or make things easier for them. When you emphasize the positive outcomes that can result from a certain action or decision, you are appealing to the other person's self-interest and showing them that you have their best interests at heart. This can help to build trust and rapport, making them more open to considering what you have to say. By framing your argument in terms of what the other person stands to gain, you are making it more relatable and relevant to them, increasing the likelihood that they will be persuaded by your message. Moreover, focusing on benefits can also help to address any potential objections or concerns that the other person may have. By preemptively addressing these issues and showing how the benefits outweigh the drawbacks, you can help to alleviate any doubts or hesitations that they may have. This can make it easier for them to see the value in what you are proposing and be more willing to agree with you.
  1. By highlighting the benefits of your proposition, you are making it more appealing and compelling to the other person. This can help to make your argument more persuasive and increase the chances of them being swayed by your message. So, the next time you find yourself trying to persuade someone, remember to focus on the benefits – it just might make all the difference.
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Técnicas de Persuasão

Adenilson Giovanini

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