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Apple's expansion into new markets under Jobs' leadership was met with both praise and criticism from "summary" of STEVE JOBS by WALTER. ISAACSON

Steve Jobs's leadership at Apple was marked by bold decisions to expand into new markets, a move that drew both praise and criticism. His innovative vision led the company to branch out from its traditional computer offerings to products like the iPod, iPhone, and iPad, revolutionizing the tech industry in the process. While many applauded Jobs's foresight and willingness to take risks, others viewed Apple's expansion as a risky gamble that could potentially alienate its core customer base. Some critics doubted the company's ability to succeed in unfamiliar markets, questioning whether it could maintain the same level of quality and innovation that had previously defined its products. Despite the skepticism, Jobs's unwavering confidence in Apple's potential to disrupt various industries proved to be well-founded. The overwhelming success of products like the iPhone demonstrated the company's ability to not only enter new markets but also dominate them. Jobs's leadership style, characterized by a relentless pursuit of perfection and a willingness to push boundaries, played a significant role in Apple's ability to thrive in unfamiliar territory. His attention to detail and insistence on creating products that were both user-friendly and aesthetically pleasing set Apple apart from its competitors, earning the company a reputation for excellence.
  1. Apple's expansion under Jobs's leadership was a testament to his visionary approach and willingness to defy conventional wisdom. While there were certainly challenges along the way, the company's ability to adapt and innovate in new markets ultimately solidified its position as a leader in the tech industry.
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STEVE JOBS

WALTER. ISAACSON

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