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Apple's rise to prominence was marked by both triumphs and setbacks from "summary" of STEVE JOBS by WALTER. ISAACSON

The journey of Apple's ascent to the top of the tech world was not a smooth one. Along the way, there were moments of triumph and success, but also setbacks and failures that tested the company's resilience. From the early days of Steve Jobs and Steve Wozniak tinkering in a garage to the unveiling of groundbreaking products like the Macintosh and the iPhone, Apple's rise was characterized by both moments of glory and times of struggle. One of the defining triumphs for Apple was the launch of the Macintosh in 1984. With its revolutionary graphical user interface and iconic "1984" Super Bowl commercial, the Macintosh cemented Apple's reputation as an innovative and design-driven company. However, despite its initial success, the Macintosh soon faced challenges in the marketplace, leading to internal conflicts and Jobs' eventual ousting from the company he co-founded. During Jobs' absence from Apple, the company experienced a series of setbacks that threatened its very existence. Poor product decisions, lackluster sales, and internal power struggles plagued Apple during this time, pushing it to the brink of bankruptcy. It was only through a combination of strategic partnerships, cost-cutting measures, and a renewed focus on innovat...
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    STEVE JOBS

    WALTER. ISAACSON

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