They buy why you do it from "summary" of Start with why by Simon Sinek
The concept of "They buy why you do it" is based on the idea that people are more likely to be influenced by the underlying purpose or motivation behind a product or service rather than just the features or benefits it offers. When a company or individual is able to clearly articulate their 'why' - the reason they exist or the core belief that drives them - they are able to attract like-minded individuals who share their values and beliefs. This creates a sense of loyalty and connection that goes beyond just a transactional relationship. By starting with 'why', a company or individual is able to tap into the emotional part of the brain that drives decision-making. This is because our actions and decisions are often guided by our beliefs and values, rather than just rational thought. When a customer understands and resonates with the 'why' behind a product or service, they are more likely to become repeat customers and brand ambassadors. This is because they feel a sense of alignment and connection with the company or individual, which creates a deeper level of trust and loyalty. On the other hand, if a company or individual focuses solely on the 'what' or 'how' of their product or service, they are missing out on the opportunity to create a strong emotional connection with their customers. This is because features and benefits can easily be replicated by competitors, but a strong sense of purpose and belief is unique to each individual or organization. By leading with 'why', a company or individual is able to differentiate themselves in a crowded marketplace and stand out in the minds of consumers.- The concept of "They buy why you do it" is about understanding the power of purpose and belief in influencing behavior and driving loyalty. By clearly articulating the 'why' behind a product or service, a company or individual is able to create a strong emotional connection with their customers, leading to long-term success and sustainable growth.
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