The why is the foundation of any successful business from "summary" of Start With Why by Readtrepreneur Publishing
The concept that lies at the core of any successful business is the fundamental question of why. Why does the company exist? Why do its leaders get out of bed in the morning, and why should anyone care? These are the vital questions that form the foundation of a business's purpose and direction. When a business is clear on its why, it creates a powerful sense of clarity and purpose that guides everything it does. This sense of purpose is what inspires employees to go above and beyond, customers to become loyal advocates, and partners to eagerly collaborate. Without a strong why, a business is like a ship without a rudder, aimlessly drifting without...
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