The belief that fuels an organization is its why from "summary" of Start With Why by Readtrepreneur Publishing
The core belief that drives an organization is what gives it its purpose and direction. This belief is what guides every decision and action taken by the company. It is the reason behind why the organization exists in the first place. When the why is clear and compelling, it serves as a unifying force that inspires and motivates everyone within the organization. It creates a sense of belonging and a shared sense of purpose among employees, customers, and stakeholders. This sense of purpose is what drives innovation, loyalty, and success. A company's why is not about making money or selling products; it is about the deeper reason behind these actions. It is about the impact the organization wants to have on the world and the difference it wants to make in people's lives. This why is what sets the organization apart from its competitors and attracts like-minded individuals who believe in the same cause. Having a clear why also helps the organization weather any storms that may come its way. It provides a sense of stability and direction during challenging times and serves as a guiding light that keeps the company on course. Without a strong why, an organization is like a ship without a rudder, drifting aimlessly without a clear destination in mind. In order to truly succeed, an organization must start with why. It must identify its core belief and use it to drive everything it does. When the why is clear, the how and what will naturally fall into place, leading to a more purposeful and fulfilling journey for everyone involved.
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