Humanize your brand with why from "summary" of Start with why by Simon Sinek
The concept of "Humanize your brand with why" is a powerful idea that can transform the way a company connects with its customers. By understanding the fundamental reason why the company exists beyond just making a profit, a brand can create a deeper emotional connection with its audience. This connection is based on shared values and beliefs that go beyond the product or service being offered. When a company is able to clearly articulate its "why" - its purpose, cause, or belief - it can attract customers who share those same values. This alignment creates a sense of loyalty and trust that goes beyond a typical buyer-seller relationship. Customers become advocates for the brand, not just because of what it sells, but because of what it stands for. Humanizing a brand with "why" is about creating a narrative that resonates with people on a human level. It is about telling a story that goes beyond features and benefits, and speaks to the deeper motivations and aspirations of the audience. When a brand can tap into these deeper emotions, it becomes more than just a company - it becomes a movement, a cause worth supporting. By leading with "why," a brand can differentiate itself in a crowded marketplace. Instead of competing on price or features, it can compete on values and beliefs. This allows the brand to stand out and attract a loyal following of customers who are not just buying a product, but buying into a vision of a better world.- Humanizing a brand with "why" is about creating a sense of purpose that transcends the bottom line. It is about building a community of like-minded individuals who believe in something bigger than themselves. When a brand can tap into this sense of purpose, it can create a powerful bond with its customers that goes far beyond the transactional nature of business.
