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Great leaders prioritize why from "summary" of Start with why by Simon Sinek

The best leaders are the ones who put the why before anything else. They understand that the reason behind their actions is what truly matters. When you prioritize why, everything else falls into place. Your decisions, your actions, your communication - they all become more authentic and purposeful. People are drawn to leaders who know their why because they inspire trust and loyalty. By starting with why, leaders are able to create a clear vision that guides their team towards a common goal. This vision becomes the foundation upon which all other decisions are made. When everyone understands why they are doing what they are doing, they are more motivated and engaged in their work. This sense of purpose drives people to go above and beyond to achieve success. Leaders who prioritize why also have the ability to inspire others. They have a deep sense of conviction that resonates with those around them. This authenticity is infectious and motivates people to follow their lead. When you believe in your why wholeheartedly, others can't help but believe in it too. This is what sets great leaders apart from the rest - their unwavering commitment to their cause. Furthermore, prioritizing why allows leaders to stay true to their values and principles. When faced with difficult decisions, they can always refer back to their why to guide them. This moral compass ensures that they never lose sight of what truly matters. It keeps them grounded and focused on making decisions that align with their beliefs.
  1. When leaders prioritize why, they are able to create a sense of purpose, inspire others, and stay true to their values. This focus on the why is what sets great leaders apart and allows them to achieve extraordinary results. So, the next time you find yourself in a leadership position, remember to start with why.
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Start with why

Simon Sinek

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