Apple starts with why from "summary" of Start with why by Simon Sinek
When Steve Jobs and Steve Wozniak founded Apple, they knew what they were doing was different. They weren't just another computer company. They were rebels with a cause. Their cause was to challenge the status quo and empower individuals to think differently. Everything they did, from the products they created to the way they marketed them, was a reflection of their why. Apple didn't just sell computers. They sold a way of life. They sold the idea that you could be different, that you could change the world if you wanted to. Their products were just a tangible representation of that idea. When you bought an Apple product, you weren't just buying a piece of technology. You were buying into a movement. You were joining a community of like-minded individuals who believed in something bigger than themselves. By starting with why, Apple was able to create a loyal following of customers who were not just satisfied with their products, but deeply connected to the brand on an emotional level. This emotional connection is what set Apple apart from its competitors. While other companies focused on what they did or how they did it, Apple focused on why they did it. And that made all the difference. When you start with why, you give people a reason to care. You give them a purpose that goes beyond just buying a product. You tap into their emotions and create a bond that is stronger than any transaction. This is the power of starting with why. It's not just about selling a product or service. It's about selling an idea, a vision, a belief that can change the world. And that's what Apple did. They started with why, and the rest is history.
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