Strategic storytelling can shape public perception during challenging times from "summary" of Spin by Michael S. Sitrick
Strategic storytelling plays a pivotal role in molding public opinion, especially during times of crisis or difficulty. When faced with challenges, individuals and organizations must carefully craft their narratives to influence how they are perceived by the public. By strategically telling their story, they have the power to shape the way they are viewed and ultimately control the narrative that defines them. Effective storytelling is not merely about spinning the facts to manipulate perception, but rather about presenting a compelling narrative that resonates with the audience. Through storytelling, individuals c...
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