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Be persistent yet respectful in followup communications from "summary" of SNAP Selling by Jill Konrath
Persistence in follow-up is essential, but it must be balanced with respect for the prospect's time and priorities. To effectively engage in follow-up communications, start with a clear purpose. Each message should have a specific intention that adds value—whether it’s sharing relevant insights, industry news, or a personal touch demonstrating your understanding of their needs. Timing plays a critical role. After an initial outreach, wait a reasonable period before following up. This shows that you’re considerate of their workload while still eager to continue the conversation. When reaching out again, reference previous interactions to create continuity and demonstrate that you’re attentive ...
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