Innovation through shortcuts from "summary" of Smartcuts by Shane Snow
The idea that innovation can be achieved through shortcuts is a powerful one. Instead of following the traditional path of hard work and perseverance, some individuals have found ways to reach their goals faster and more efficiently by taking clever shortcuts. These shortcuts may involve finding loopholes in the system, leveraging existing resources in creative ways, or combining different ideas to create something new. One example of innovation through shortcuts is the story of how Airbnb leveraged the 2008 Democratic National Convention to jumpstart their business. Instead of slowly building their platform one city at a time, the founders decided to target a specific event where demand for lodging would be high. By creating a simple website and reaching out to attendees of the con...
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