Utilize social media to gather information and connect with prospects from "summary" of Selling to Big Companies by Jill Konrath
With social media, you can easily find out what's happening in a company. You can learn about their latest products, their current challenges, and their future plans. This information gives you a leg up when you finally get a chance to meet with a key decision maker. When you're looking to connect with a prospect, LinkedIn is one of the best tools available. You can see who knows who, who's connected to whom, and who's following whom. This can help you uncover potential relationships that may open doors for you. In addition to LinkedIn, Twitter can also be a valuable resource. By following a company on Twitter, you can get real-time updates on their activities and interests. You can even engage with them by commenting on or retweeting their posts. Blogs are another great way to gather information and connect with prospects. Many companies have blogs where they share insights, updates, and news. By reading these blogs, you can gain a deeper understanding of a company's culture and priorities. Furthermore, don't underestimate the power of Google Alerts. By setting up alerts for specific companies or industries, you can stay informed about the latest developments. This can help you tailor your approach and conversations to be more relevant and timely.- Utilizing social media to gather information and connect with prospects is essential in today's sales environment. It allows you to be more informed, more targeted, and more effective in your outreach efforts. By leveraging these tools, you can increase your chances of success and ultimately close more deals.
