Debrief after each interaction to refine your approach and messaging from "summary" of Selling to Big Companies by Jill Konrath
After you've completed a meeting or call with a prospect, it's essential to take the time to debrief. This step is often overlooked or rushed through, but it can make a significant difference in your sales approach. By reflecting on what worked well and what could have been improved, you can refine your messaging and strategy for future interactions. During the debriefing process, consider asking yourself a series of questions to guide your reflection. Think about the key points that were discussed, the prospect's reactions, and any objections or questions that arose. By analyzing these aspects of the interaction, you can identify areas where you may need to adjust your approach or messaging. It's crucial to be honest with yourself during the debriefing process. Don't shy away from acknowledging any missteps or mis...
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