Create a sense of urgency by highlighting the consequences of inaction from "summary" of Selling to Big Companies by Jill Konrath
To capture the attention of busy decision makers, it's essential to highlight the repercussions of not taking action. When you demonstrate the potential negative outcomes of maintaining the status quo, you create a sense of urgency that compels them to act swiftly. By emphasizing the consequences of inaction, you can effectively show the value of your solution. Customers are more likely to prioritize your offering when they understand the risks of delay. This approach helps them see the immediate benefits of taking action and motivates them to make a decision promptly. When you paint a vivid picture of the potential pitfalls of not moving forward, you encourage your prospects to consider the long-term implications. By illustrating the negative impact of doing nothing, you prompt them to reevaluate their current situation and recognize the need for change. Moreover, by highlighting the risks of delay, you position yourself as a problem-solver who can help mitigate these potential challenges. This positions you as a trusted advisor who can guide them towards a solution that addresses their needs and prevents negative outcomes.- By showcasing the consequences of inaction, you can create a sense of urgency that prompts decision makers to prioritize your offering. This approach not only helps you stand out in a crowded marketplace but also positions you as a valuable partner who can help customers avoid potential pitfalls.
