Think about your customer's needs and desires from "summary" of Selling the Invisible by Harry Beckwith
To succeed in business, you must understand one fundamental truth: it's not about you. It's about your customers. Their needs, their desires, their wants - these are the keys to unlocking success. When you shift your focus from yourself to your customers, amazing things can happen. Think of your customers as the sun, and your business as a planet orbiting around them. Everything you do should revolve around meeting their needs and desires. What are they looking for? What problems do they need solved? How can you make their lives easier or better? These are the questions you should be asking yourself every day. To truly understand your customers, you need to put yourself in their shoes. Imagine what it's like to be in their position - to have their problems, their worries, their hopes. By empathizing with them, you can gain valuable insights into what they really need and want. But it's not enough to just think about your customers' needs and desires. You also need to act on that knowledge. Use it to shape your products, your services, your marketing - everything you do. When you show your customers that you truly understand and care about them, you build trust and loyalty that can last a lifetime. In the end, it all comes down to one simple truth: your customers are the lifeblood of your business. Without them, you wouldn't exist. So treat them with the respect and attention they deserve. Think about their needs and desires, and watch your business thrive.
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