Listen to your customers and address their concerns from "summary" of Selling the Invisible by Harry Beckwith
To succeed in the service business, you must understand your customers. You must listen to them, really listen. Their concerns, their needs, their desires - all must be heard and acknowledged. By paying attention to what your customers are saying, you can gain valuable insights into how to better serve them. Addressing your customers' concerns is not just about solving problems - it's about building a strong relationship with them. When you take the time to listen and respond to their needs, you show them that you care about their well-being. This level of care and attention can go a long way in earning their trust and loyalty. Listening to your customers is not a one-time task. It is an ongoing process that requires constant attention and effort. By staying attuned to your customers' feedback, you can continuously improve your services and stay ahead of the competition. When addressing your customers' concerns, be proactive. Anticipate their needs and take steps to address them before they become bigger issues. By being proactive, you show your customers that you are committed to their satisfaction and willing to go the extra mile to ensure it.- Listening to your customers and addressing their concerns is crucial for success in the service business. By paying attention to their feedback, being proactive in addressing their needs, and building strong relationships with them, you can create a loyal customer base that will keep coming back for more.
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