Consistently exceed customer expectations from "summary" of Selling the Invisible by Harry Beckwith
To succeed in business, you must go beyond merely meeting customer expectations - you must consistently exceed them. This means going the extra mile, providing exceptional service, and surprising customers with your level of care and attention. By consistently exceeding customer expectations, you can differentiate yourself from competitors and build strong relationships with your clients. One way to exceed customer expectations is to anticipate their needs and address them before they even realize they have them. By understanding your customers' preferences, habits, and pain points, you can tailor your offerings to meet their specific needs. This proactive approach shows customers that you truly care about their satisfaction and are willing to go above and beyond to ensure it. Consistency is key when it comes to exceeding customer expectations. You must deliver exceptional service every time, not just occasionally. Customers should come to expect nothing less than excellence from your business, and you should strive to maintain that level of service consistently. This will build trust and loyalty with your customers, as they will know they can always rely on you to deliver a superior experience. Another important aspect of exceeding customer expectations is communication. You must keep customers informed every step of the way, from initial contact to post-purchase follow-up. By staying in touch and providing regular updates, you can show customers that you value their business and are committed to their satisfaction. This level of transparency and engagement can help build strong relationships with your customers and keep them coming back for more.- Consistently exceeding customer expectations is essential for success in business. By anticipating needs, being consistent in your service, and maintaining open communication with customers, you can set yourself apart from competitors and build strong, long-lasting relationships with your clients. Remember, it's not just about meeting expectations - it's about exceeding them every time.
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