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Entrepreneurs should prioritize market research and customer validation from "summary" of Secrets of Sand Hill Road by Scott Kupor
When it comes to starting a new business, many entrepreneurs make the mistake of diving headfirst into their ideas without first understanding whether there is a market need for their product or service. This is a critical error that can ultimately lead to the downfall of even the most promising startups. Market research and customer validation should be top priorities for any entrepreneur looking to build a successful company. Market research involves gathering data and insights about the industry in which you are operating, as well as the specific market you are targeting. This information can help you understand the competitive landscape, id...
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