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Frame information positively to shape perceptions from "summary" of Secrets of Power Persuasion by Roger Dawson
Shaping perceptions hinges on how information is presented. When communicating, the choice of words and context can significantly influence how messages are received and interpreted. Presenting facts in an optimistic light can alter the audience's emotional response and decision-making process. For instance, instead of stating a product is “only” a certain percentage efficient, emphasize its “remarkable” efficiency. This subtle shift transforms a potentially negative perception into a positive one, encouraging the audience to view the product favorably. Highlighting benefits rather than drawbacks creates a more appealing narrative, making the audience more receptive and engaged. Framing can be enhanced through storytelling. Crafting a narrative around the informati...
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