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Create a hypothesis for your business model from "summary" of Running Lean by Ash Maurya
A hypothesis is an educated guess about how a business will create value. This involves defining key assumptions that underpin the business model, including target customers, their problems, the solution offered, and how the business will generate revenue. The goal is to frame these assumptions in a way that allows for validation through experimentation. Start with the customer segment. Who are the potential users? What specific problems do they face? This clarity enables you to tailor your offering effectively. Next, articulate the unique value proposition. What makes your solution stand out? This must resonate with the target audience, addressing their pain points directly. Once the value proposition is clear, outline the channels through which the product will reach customers. Are these channels cost-effective? Will they facilitate meaningful engagement w...
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