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Pricing is flexible, not fixed from "summary" of Rework by Jason Fried,David Heinemeier Hansson

When setting prices for your products or services, don't get stuck in the mentality that prices are fixed and unchangeable. Instead, think of pricing as a flexible aspect of your business that can be adjusted based on various factors. Consider the value you are providing to your customers and be willing to adjust your prices accordingly. If you are offering something unique or highly valuable, don't be afraid to raise your prices to reflect that. On the other hand, if you are not seeing the desired sales numbers, consider lowering your prices to attract more customers. Another ...
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