Social media plays a crucial role in modern marketing strategies from "summary" of Principles of Marketing by Dr. Pardeep Kumar
Social media has become an integral part of modern marketing strategies due to its ability to reach a large audience quickly and cost-effectively. With the rise of social media platforms such as Facebook, Instagram, Twitter, and LinkedIn, businesses now have the opportunity to connect with consumers on a more personal level and engage with them in real time. One of the key advantages of using social media in marketing is its ability to target specific demographics and tailor messages to different audience segments. By analyzing data on user behavior and preferences, businesses can create targeted ads and content that resonate with their target market, leading to higher conversion rates and increased brand loyalty. Moreover, social media allows businesses to interact with customers in a two-way conversation, enabling them to respond to feedback, address complaints,...
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