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Keep it simple, complexity is the enemy from "summary" of ReWork by David Heinemeier Hansson,Jason Fried

Complexity is the enemy of execution. When you make things too complicated, the chances of getting things done diminish. That's why you need to keep things simple. Simplicity is about stripping away the superficial and getting to the core of what really matters. It's about focusing on the essential and cutting out the rest. By keeping things simple, you make it easier for yourself and others to understand and act. Clarity and coherence are key when it comes to simplicity. If your message is muddled and your ideas are all over the place, you're not being simple. You need to be clear and to the point. Make sure that your message is easy to understand and that your ideas flow logically from one to the next. If there are any gaps or inconsistencies, your message will be lost. Logical sequencing is also important. You need to arrange your ideas in a way that makes sense and follows a natural progression. If your ideas jump around or are presented in a random order, your message will be confusing. Make sure that each idea leads smoothly into the next, building a coherent argument or narrative. Transition words and phrases can help with this. Using words like "first", "next", "then", and "finally" can help guide your reader through your ideas and connect them together. This creates a smooth flow that keeps your reader engaged and makes your message more impactful. Consistency in tone and style is also crucial. If you switch back and forth between different tones or styles, your message will be jarring. You need to maintain a consistent voice throughout your writing to keep your reader engaged and make your message more effective. Grammar and syntax are important too. If your writing is full of errors or awkward sentences, your message will be lost. Make sure that your writing is clear, concise, and easy to follow. Use proper grammar and sentence structure to ensure that your message comes across clearly. Contextual understanding is also key. You need to consider the context in which your message will be received and adjust your communication accordingly. Tailor your message to your audience and make sure that it resonates with them. Natural language is another important aspect of simplicity. Use language that is clear and straightforward, avoiding jargon or unnecessary complexity. Your message should be easy to understand and relatable to your audience. By focusing on simplicity and keeping your message clear, coherent, and engaging, you can cut through the noise and make a real impact. Don't
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    ReWork

    David Heinemeier Hansson

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