Engaging with stakeholders enhances communication outcomes from "summary" of Contextual Communication Organization & Training by Diane M. Hoffmann
Engaging with stakeholders is an essential aspect of effective communication within organizations. By involving key individuals or groups in the communication process, organizations can ensure that their messages are relevant, clear, and well-received. This interaction allows organizations to gain valuable insights into the needs, concerns, and perspectives of their stakeholders, which can in turn inform their communication strategies and tactics. When stakeholders are engaged in the communication process, they are more likely to feel valued and respected by the organization. This can lead to increased trust and credibility, which are crucial for building strong relationships with stakeholders. By actively involving stakeholders in communication efforts, organizations can demonstrate their commitment to transparency, openness, and collaboration. Furthermore, engaging with stakeholders can help organizati...
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